CLIENT - Simon Property Group
ROLE - UI Designer
TEAM MEMBERS - Patty Gillenwater, Claire Myers, Bre Gilbert, Travis Ritchie
I collaborated with the Digital Marketing team to redesign Simon's global website, making the transition to responsive. The pages were divided among each of us, and we followed the Simon brand guidelines and bootstrap as our template.
One of the pages I worked on was the universal search page. The challenge was to rethink the hierarchy of information the user interacts with when searching on a global scale.
The user can toggle between Centers and Stores to filter their search results. This toggle simplifies the amount of information the user sees at one time. Thumbnails of each center as well as logos were implemented to make the viewer connect with each search result faster and more efficiently.