Identity System

CLIENT - ShopStange

ROLE - Designer

TEAM MEMBERS - Anna Weddle, Johna Walls, Anna Oakes, Ashley Bahney, Emily Lipps

Studio 165+ was challenged with creating a new identity system for a family-owned line of clothing stores in Sylt, Germany. Lepoint is the first of 3 clothing stores under the umbrella company "ShopStange" and sells women's fashion.


Graphic Design USA Award

I along with my team of designers created 4 separate concepts using imagery from the island as well as pins to represent the popularity of the location.

The final concept incorporates the number 1 into the letter "E" of "LEPOINT", which represents it being the first store opened by the family.