For this project, I wanted to provide a service for students who do not have access to art in their education. My solution is “Forj”, an online art education service for kids and young adults. The goal of Forj is to inspire students to use art to think critically and learn new skills by solving problems artistically.
The identity makes use of faux 3D, pixel art and a vibrant color palette to create a visually exciting brand that emphasizes creativity and online connection.
In the app, students get to take full advantage of what Forj has to offer. Once the user chooses a course to get started, there are numerous challenges for them to complete. Each challenge is unique and helps students to improve their skills.
I created a motion graphic advertisement that could be used as sponsored ad on social media. The video briefly explains how Forj works as a service, and asks engaging questions to get the audience excited about what Forj has to offer and encourage them to learn new skills.